The Marketing Coordinator is a new position for Vivida Dermatology and is an opportunity for significant growth.  We expect a successful candidate to transition to a management position within two years.  

Mission: VIVIDA Dermatology provides exceptional care and state-of-the art treatments, giving our patients more confidence to face the future.

 Vision: VIVIDA Dermatology will be recognized as the National leader in providing high quality, compassionate care to every procedural dermatology patient.

 Values: 

• Customer Service: Making every patient’s experience positive by having empathy and exceeding expectations.
• Integrity: Being completely honest and taking responsibility for our actions, both good and bad.
• Respect: Treating each other and patients as we would like to be treated.
• Happiness: Having a positive attitude and being cheerful, even on bad or stressful days.
• Efficiency: Performing each task in the most efficient, cost-effective way while maintaining high quality.

Major Goals: Vivida’s Marketing Coordinator touches a wide range of firm initiatives and projects.  This role plays a crucial part in enhancing our presence and engaging the community through strategic marketing including social media, community events, liaising with provider groups and other objectives.  This role is focused on our advertising through social media channels, community outreach and internally.  An interest or experience in creative is preferred.  The primary goal is to consistently represent our commitment to quality care for our valued patients and stakeholders. 

 Key Results Areas

• Ensure at least 20% of Mohs referral volume originate from outside Vivida providers
• Maintain close oversight of Mohs surgery referral sources, including referral volume and relationship building
• Increase GenDerm referral volume greater than 10% YOY
• Adhere to establish budgets for initiatives and activities
• Maintain and present reports on referral sources, volume and key communication on a monthly basis

Responsibilities

• Develop and implement effective marketing and social media strategies to enhance brand awareness
• Create engaging content tailored for various platforms including social media, patient communication, staff communication, community events, and company parties
• Monitor social media channels for trends and engage with followers to foster community relationships
• Analyze performance metrics using tools like Google Analytics, and other existing platform tools, to measure and optimize campaigns
• Liaise with vendors to manage paid advertising campaigns on social media to drive traffic and engagement
• Stay up to date on industry trends and competitors’ activities to inform strategy adjustments
• Assist in graphic design and support content creation
• Create, oversee and execute marketing campaigns across various channels
• Conduct market research to identify patient needs and trends, and opportunities for growth
• Coordinate with external vendors and agencies for advertising, promotional activities, and other marketing initiatives
• Ensure content messaging and uphold the firm’s brand identity across all marketing channels and materials
• Develop marketing strategies that meet overall organizational goals
• Travel to various locations, to meet with staff, providers, facilities, and referring partners
• Monitor client satisfaction by communicating regularly with referral sources
• Gather feedback and glean insights from visits to improve services
• Manage and update company website regularly
• Work with internal managers and departments leaders to facilitate growth and patient satisfaction
• Staying aware of community events for staff, physicians, and leadership participation
• Address new areas for growth
• Oversee or assist with company events – parties, community events, open houses and meetings

Performance Measures

•     Timely and accurate reports  to relevant stakeholders

• Mohs surgery referral volume

• Relationships – As the Marketing Coordinator, you represent our firm in the community.  We require interactions with referring providers, staff, vendors and others to be positive and uplifting. 

Types of decisions requiring management approval:

• Expenses greater than $1,000
• Travel outside our normal referral geographies
• Deviation from approved vendor or item lists

Resource Authority:

• Executive Director
• Clinical Operations Manager
• Front Office Manager
• Lab Manager
• Surgery Supervisor
• Providers
• Controller
• Team Leads

 Schedule:

• Monday – Friday, 8:00AM – 5:00PM
• *Or other times as necessary to assist with in-clinic or community event requirements 

JOB CODE: 1000059